Content Marketing Writing
Over the past decade, I’ve been immersed in writing for the commercial real estate industry, finding ideal hooks for communicating essential brand and project information for companies in development, technology, finance, architecture and design, lobbying, city planning and more.
Throughout this time, I’ve used my vast editorial experience to help brands tell their stories in impactful ways, communicating their true purpose and value to targeted audiences. My years in consumer editorial made me a master interviewer and crafter of story angles; I know how to find the informational jewel in a dense fog of content, and communicate it succinctly with a client’s key business goals top of mind.
I have written hundreds of custom articles and case studies for Fortune 500 companies, and crafted the website copy for one of the largest firms in commercial real estate.
I have written trend pieces, product overviews, thought leadership articles, and explainers that simplified complex and long misunderstood topics.
I understand the right questions to ask to produce answers that will best appeal to target audiences, and have a talent for making even the most complicated topics easy to understand. Whatever your needs — articles, biographies, ebooks, blogs, white papers, case studies, topic explainers, etc. — I have the experience you need to get the job done.
Thought Leadership
In my role as Head Content Writer for Commercial Observer, one of the top trade publications for the commercial real estate industry, I’ve worked with hundreds of C-suite executives to develop articles positioning them as innovative leaders in their respective fields.
In these instances, I craft questions they can answer that allow them to demonstrate their expertise, whether on the industry in general or on specific topics, depending on their needs. I then conduct the interview, write the article, and come up brief and punchy SEO-friendly headlines.
Here are some examples:
JPMorgan Chase
I’ve written over 30 articles for JPMorgan Chase over the past two years. When the firm wanted to highlight the value of their treasury services, I worked with them to develop a custom interview that would explain and highlight the necessity of these services, and the value they held for client companies.
How Affordable Housing Treasury and Payments Shift During an Economic Disruption
When the firm wanted to highlight the depth of their Community Development Banking services and how cross-department collaboration within the firm meant a much greater well of resources for their clients, I interviewed company executives as well as clients who benefitted from these efforts to demonstrate how the company could offer value beyond their competitors.
JPMorgan Chase’s Cross-Firm Collaboration Helps Finance Safe Haven
CBRE
When CBRE, the world's largest commercial real estate services and investment firm, issued a report on how companies were meeting their recruiting goals for top research talent in the wake of the sector’s boom during the first few years of the pandemic, I planned out and conducted a Q&A interview with the report’s author to get the word out.
How Life Sciences Companies Should Navigate the Sector’s Toughest Labor Market Ever
Kasirer
Kasirer, the #1 lobbying firm in New York City, wanted to publicize how, despite troubles in the city’s economy, New York City was still brimming with opportunities for successful investment. I interviewed the company’s top executives about the city’s economic environment as well as their own history and efforts, and wrote an article emphasizing that NYC was very much open for business while also laying out how Kasirer could successfully guide clients through doing business in the city.
How Top Lobbying Firm Kasirer Makes Impossible, Transformative Projects Happen
Alveole
Alveole works with many of the world’s top developers to place beehives on the roofs of some of their most prominent buildings. I wrote an article introducing this concept to the commercial real estate world by detailing their work with Brookfield Properties, highlighting the advantages for host developers, their tenants and employees, and the environment at large.
Brookfield Properties Embraces Sustainability and Tenant Engagement with Beehives
WiredScore
When the depth of the hybrid work/work-from-home crisis for office buildings was first setting in, WiredScore, a company that assesses, certifies, and helps owners improve their digital connectivity, wanted to spread the word about their services and certifications. I interviewed company executives and clients to produce an article introducing WiredScore, and emphasizing their many advantages for client companies seeking to persuade tenants to return to the office.
How WiredScore Helps Occupiers Identify Technologically-Optimized Office Buildings